Social Media

Best Social Media Management Tools

With nearly 49% of the world population using social media, you can’t deny that social media has become an integral part of marketing strategies. With the customer expectations are changing, businesses must provide what customers want to survive in the competitive market.

Social media acts as a medium to create awareness about your brand and to connect with the consumers. This is going to need a lot of time and effort. But you can make it simple with some assistance from the software created to handle the stuff like managing social media profiles to posting on the social platforms.

The following are some of the best social media management tools;

  • Hootsuite
  • Sprout Social
  • Buffer
  • Hubspot
  • Zoho Social
  • SocialPilot

 

1.  Hootsuite:

Hootsuite is one of the best software to handle your social profiles and to interpret the data. You have the option to search and find data like brand/profile mentions, demographics, and much more.

The following are some of the reasons that Hootsuite is the best social media tool;

Multiple profiles – You can handle multiple profiles on multiple social platforms. This makes things easier for you to manage multiple profiles without any troubles. 

Multiple Integrations – Integrate tools like Slack, Trello, asana, MailChimp, and much other software to increase your work’s productivity and efficiency.

Analytics – The analytics reports are customizable, allowing you to read and focus on what you want to get done. You can pay extra if you want to have the data of paid and organic return on investment, competitive benchmarking, and social listening. You can go for this option if your business largely relies on social media.  

Plans – They have plans suitable for professionals, teams, and businesses with a free trial for 30 days. Limitless auto-schedule, publishing calendar, endless social messages, and many other features are available for all the plans.

There is also a free plan with limited access to 3 social profiles, 30 scheduled messages, and only one user.

Pros:

❖ Multiple Integrations

❖ Analytics

❖ Free plan and 30-days free trial

Cons:

❖ Additional charges for specific reports

❖ Limited tools for the free plan.

 

2.  Sprout Social:

Sprout Social is one of the best software to schedule your posts, handle your social media accounts, and improve your Social Media Marketing strategies based on their analytics. 

Why do you need to go for this software?

Account management – You can handle your social accounts from different social platforms and manage your posts under one roof without any struggle. You can also monitor the keywords across social media to know when and where your brand has been discussed.

Application – They have an android and iOS application, making it easier for the users to make the changes or schedule a post on the go.

 

Pros:

❖ 30-days free trial

❖ Best analytics tool to assist you in monitoring user engagement and ROI.

❖ Excellent customer support

 

Cons:

❖ Pricing starts from $99, which is higher.

❖ Limitations in managing social profiles.

 

3.  Buffer:

Buffer is another recommended software for small businesses to handle their social media profiles and schedule a post because of its price range. The price range starts from $15 to $99, a free plan with some limitations, and a 14-days free trial.

This software is highly suitable for small businesses who want to make the most out of social media on a less budget.

Analytics – Use the analysis to get real-time data to know how your content is performing. You can also know about your top-performing content, which gives you a clear picture of what your customers want.

Account Handling – Create scheduled posts for each platform and even for each profile to manage your accounts without any difficulties. The content calendar helps you in planning the social media content for a week or month prior. 

Integration – Buffer can be integrated with some well-known software like Co-schedule, Zapier, WordPress, and much more to increase your social media plans’ performance.

 

Pros:

❖ Free plan and 14-days free trial

❖ Plans starting from $15

❖ User-friendly and real-time analytics

 

Cons:

❖ There is an additional charge to use the analysis tool.

 

4.  Hubspot:

This software comes under Hubspot’s marketing hub, supporting you in publishing content on social media, scheduling posts, and many other tasks. 

Why you need to opt Hubspot’s social media software for your business;

Analytics – Interpret the data obtained from your post’s performance, obtained from different platforms and campaigns to get better results from your social media strategies. 

Management – Easily handle your social media accounts by scheduling and publishing posts from one place.

 

Pros:

❖ Easy to use

❖ Multiple tools

❖ All in one tool (CRM, Marketing and Sales)

 

Cons:

❖ A lot of configurations to set up

 

5.  Zoho Social:  

Zoho Social provides an easier way to handle all your social media profiles with this complete social media management software and their CRM software to manage email, accounting, and much more.

They have specifically made a version for digital marketing agencies to handle their client’s social media accounts. 

Analytics – This analytics data will help you know about the people engaged with your content, your brand’s performance, and reach. You can also find out the content that works best for you. 

Account Management – Create your posts and schedule them to post at the right time. Make use of the content calendar to schedule your posts prior. 

Pros:

❖ This tool comes with the CRM to completely manage your project.

❖ Free plan

❖ The standard plan starts from $10.

 

Cons:

❖ Plan for agencies starts from $200.

 

6.  SocialPilot: 

Socialpilot is highly suitable for businesses that need social media management software at an affordable price. The price for this software starts from $25. 

Management – You can schedule posts in a bulk manner, and the images, which range from 100 to 1000 per day based on the plan you have opted for. You can schedule the post or make a post from the mobile application itself. They have a different version for the agencies.

Analytics – You can check your content’s performance, data to understand your audience, and insights of all the posts even if you posted them without this software. You can download the report and create strategies based on the data to get the best out of your social media.

 

Pros:

❖ Multiple Integrations (Canva, Zapier, Bitly, and more)

❖ 14day free trial

 

Cons:

❖ You have to pay for a year to get the lowest pricing.

 

Conclusion:

While selecting the tools for your social media marketing, go for the tools which suit your budget, business, and other requirements like the number of users, posts, etc. 

Social media’s growth resulted in the development of software and tools that assist businesses in keeping their online presence, consistency, analytics, and managing the consumers’ engagement.

Make use of the tools to grow your business and sales online and connect with your consumers and prospects.  

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